Google Ads / API Reference
gads_update_keyword_match_type
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Update keyword match type. Note: Google Ads API requires remove + re-create for match type changes. new_match_type: BROAD, PHRASE, EXACT.
This is a write tool: it updates keyword match type in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Update keyword match type in my Google Ads account for [ad group id], [criterion id], [new match type].
It takes 3 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
ad_group_id | string | Yes | Ad Group Id |
criterion_id | string | Yes | Criterion Id |
new_match_type | string | Yes | New Match Type |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_update_keywordgads_update_keyword_bidgads_update_keyword_statusgads_update_accountgads_update_adgads_update_ad_group
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account:
- Google Ads — Audits & Health
- Google Ads — Keywords
- Google Ads — Negative Keywords
- Google Ads — Bids & Budgets
Start free — 30 tool calls a month
No card required. Connect Google Ads, Meta Ads, GA4 or Search Console and ask Claude for the outcome — it picks the tool.