---
name: b2c-campaign-goals-setup
display_name: Campaign Goals Setup — Make Sure You Are Measuring the Right Things
category: B2C — Campaign Setup
for: Business Owners
description: Helps you decide what to measure and how to set it up. Defines your primary conversion action (purchase, lead, call, booking), sets up conversion tracking in Google Ads and Meta, configures Google Analytics 4 goals, and connects everything so every campaign is measured against real business outcomes, not just clicks.
trigger: "Help me set up conversion tracking and campaign goals for [business]"
---

# Campaign Goals Setup — Make Sure You Are Measuring the Right Things

Helps you decide what to measure and how to set it up. Defines your primary conversion action (purchase, lead, call, booking), sets up conversion tracking in Google Ads and Meta, configures Google Analytics 4 goals, and connects everything so every campaign is measured against real business outcomes, not just clicks.

## How to use
Say: "Help me set up conversion tracking and campaign goals for [business]"