---
name: ecom-email-and-ads-integration
display_name: eCommerce Email and Ads Integration — Connect Your Email List to Your Ad Campaigns
category: B2C — eCommerce Growth
for: eCommerce
description: Sets up customer list audiences from email subscribers and purchasers in both Google Ads and Meta. Covers suppression lists (stop advertising to existing customers to avoid wasted spend), lookalike audiences from purchaser lists (find new customers who look like your best ones), and win-back campaigns for lapsed customers.
trigger: "Help me use my email list to improve my ad campaigns"
---

# eCommerce Email and Ads Integration — Connect Your Email List to Your Ad Campaigns

Sets up customer list audiences from email subscribers and purchasers in both Google Ads and Meta. Covers suppression lists (stop advertising to existing customers to avoid wasted spend), lookalike audiences from purchaser lists (find new customers who look like your best ones), and win-back campaigns for lapsed customers.

## How to use
Say: "Help me use my email list to improve my ad campaigns"