---
name: keyword-performance-summary
display_name: Keyword Performance Summary — Which Keywords Are Making Money and Which Are Not
category: Client Reporting
for: Agencies, Business Owners
description: Summarises all active keywords by performance. Groups into profitable (below target CPA), borderline (within 20% of target), underperforming (above target), and zero results (spending with no conversions). Written for business owners who want to understand their Google Ads keyword spend, not just campaigners.
trigger: "Show me which keywords are working and which are wasting money"
---

# Keyword Performance Summary — Which Keywords Are Making Money and Which Are Not

Summarises all active keywords by performance. Groups into profitable (below target CPA), borderline (within 20% of target), underperforming (above target), and zero results (spending with no conversions). Written for business owners who want to understand their Google Ads keyword spend, not just campaigners.

## How to use
Say: "Show me which keywords are working and which are wasting money"