---
name: performance-drop-diagnosis
display_name: Performance Drop Diagnosis — Find What Broke and Why
category: Foundation
type: Diagnosis
for: Everyone
description: Use immediately when results suddenly drop — conversions down, leads drying up, ROAS tanking. Systematically checks Google Ads, Meta Ads, GA4, and Search Console to find the root cause fast. Checks budget exhaustion, disapproved ads, tracking failures, algorithm changes, website issues, and competitor surges. Tells you exactly what broke, when it broke, and what to do about it.
trigger: "Our performance dropped — find out why" / "Conversions are down 40% — diagnose what happened"
replaces: Hours of manual investigation across multiple platforms
---

# Performance Drop Diagnosis

When something breaks, find the cause in minutes — not hours.

## Step 1 — Isolate when it started
Compare yesterday / this week / this month vs the period before.
Find the exact day performance changed. Everything after that is a clue.

## Step 2 — Isolate which platform
- Both Google and Meta dropped at the same time → website or tracking issue
- Only Google dropped → Google-specific problem (budget, policy, competition)
- Only Meta dropped → Meta-specific problem (creative fatigue, pixel, audience)
- Traffic normal but conversions dropped → landing page or checkout broken

## Step 3 — Run the diagnostic checklist
Google Ads: budget exhausted? Ads disapproved? Conversion tracking firing?
Meta Ads: pixel events firing? Ads active? Frequency too high?
Website: GA4 sessions normal? Bounce rate spiked? Forms working?
SEO: ranking dropped? New GSC errors?

## Step 4 — Root cause + fix
Single sentence diagnosis. Numbered fix steps. Prevention advice.

## How to use
Say: "Our performance dropped — diagnose what happened for [client/account]"