---
name: ga4-checkout-funnel
display_name: GA4 Checkout Funnel Analysis — Find Where Customers Abandon Before Buying
category: Google Analytics 4 — eCommerce
for: eCommerce, Agencies
description: Maps the step-by-step checkout journey from add to cart through to purchase confirmation. Calculates abandonment rate at each step: cart page, checkout start, payment details, and order confirmation. A drop at the payment step often signals a payment method or trust issue. Gives specific fixes for each drop-off point.
trigger: "Analyse the checkout funnel and find where people are dropping off"
---

# GA4 Checkout Funnel Analysis — Find Where Customers Abandon Before Buying

Maps the step-by-step checkout journey from add to cart through to purchase confirmation. Calculates abandonment rate at each step: cart page, checkout start, payment details, and order confirmation. A drop at the payment step often signals a payment method or trust issue. Gives specific fixes for each drop-off point.

## How to use
Say: "Analyse the checkout funnel and find where people are dropping off"