---
name: ga4-product-performance
display_name: GA4 Product Performance — Your Best and Worst Selling Products and Why
category: Google Analytics 4 — eCommerce
for: eCommerce, Agencies
description: Ranks all products by revenue, units sold, and conversion rate. Identifies products with high traffic but low purchase rate (price, page, or review issue). Finds products that punch above their weight in conversion rate (candidates for more ad budget). Reveals seasonal product trends.
trigger: "Show me product performance — which products are driving revenue"
---

# GA4 Product Performance — Your Best and Worst Selling Products and Why

Ranks all products by revenue, units sold, and conversion rate. Identifies products with high traffic but low purchase rate (price, page, or review issue). Finds products that punch above their weight in conversion rate (candidates for more ad budget). Reveals seasonal product trends.

## How to use
Say: "Show me product performance — which products are driving revenue"