---
name: ga4-revenue-by-channel
display_name: GA4 Revenue by Channel — Which Marketing Source Drives the Most Revenue
category: Google Analytics 4 — eCommerce
for: eCommerce, Agencies
description: Attributes revenue to each traffic channel using GA4 as the source of truth (not platform self-reporting). Shows revenue, transactions, AOV, and conversion rate by channel. Often reveals that the channel with the highest reported ROAS in its own dashboard is not the channel driving the most actual revenue in GA4.
trigger: "Show me revenue broken down by marketing channel"
---

# GA4 Revenue by Channel — Which Marketing Source Drives the Most Revenue

Attributes revenue to each traffic channel using GA4 as the source of truth (not platform self-reporting). Shows revenue, transactions, AOV, and conversion rate by channel. Often reveals that the channel with the highest reported ROAS in its own dashboard is not the channel driving the most actual revenue in GA4.

## How to use
Say: "Show me revenue broken down by marketing channel"