---
name: ga4-campaign-attribution-lead-gen
display_name: GA4 Campaign Attribution for Lead Gen — Which Campaigns Actually Fill Your Pipeline
category: Google Analytics 4 — Lead Gen
for: Lead Gen, Agencies
description: Uses GA4 to attribute leads to campaigns, ad groups, and keywords accurately. Corrects the over-reporting from platform-level attribution. Calculates the true cost per lead per campaign using GA4 as the source. Identifies assisted conversions — campaigns that did not get last-click credit but played a role in the conversion.
trigger: "Show me which campaigns are actually generating leads in GA4"
---

# GA4 Campaign Attribution for Lead Gen — Which Campaigns Actually Fill Your Pipeline

Uses GA4 to attribute leads to campaigns, ad groups, and keywords accurately. Corrects the over-reporting from platform-level attribution. Calculates the true cost per lead per campaign using GA4 as the source. Identifies assisted conversions — campaigns that did not get last-click credit but played a role in the conversion.

## How to use
Say: "Show me which campaigns are actually generating leads in GA4"