---
name: ga4-lead-quality-by-source
display_name: GA4 Lead Quality by Source — Which Channel Sends You the Best Leads
category: Google Analytics 4 — Lead Gen
for: Lead Gen, Agencies
description: Compares lead volume and on-site quality signals by traffic source. Quality signals include session depth before converting, time on site, pages visited, and geographic match. Identifies channels that send high lead volume but low quality (often broad Meta audiences) versus channels with fewer but better leads.
trigger: "Which channels send us the best quality leads"
---

# GA4 Lead Quality by Source — Which Channel Sends You the Best Leads

Compares lead volume and on-site quality signals by traffic source. Quality signals include session depth before converting, time on site, pages visited, and geographic match. Identifies channels that send high lead volume but low quality (often broad Meta audiences) versus channels with fewer but better leads.

## How to use
Say: "Which channels send us the best quality leads"