---
name: ga4-attribution-truth
display_name: GA4 Attribution Truth — What the Ad Platforms Claim vs What Actually Happened
category: Google Analytics 4 — Traffic & Funnels
for: Agencies, Business Owners
description: Compares conversions reported by Google Ads and Meta Ads against what GA4 actually recorded. Both platforms over-report due to attribution overlap and view-through counting. GA4 is the independent truth source. This skill calculates the real CPA per channel and shows which platform is actually driving results versus claiming credit.
trigger: "Show me the real conversion numbers from GA4 vs what platforms report"
---

# GA4 Attribution Truth — What the Ad Platforms Claim vs What Actually Happened

Compares conversions reported by Google Ads and Meta Ads against what GA4 actually recorded. Both platforms over-report due to attribution overlap and view-through counting. GA4 is the independent truth source. This skill calculates the real CPA per channel and shows which platform is actually driving results versus claiming credit.

## How to use
Say: "Show me the real conversion numbers from GA4 vs what platforms report"