---
name: ga4-audience-insights
display_name: GA4 Audience Insights — Who Is Actually Buying From You
category: Google Analytics 4 — Traffic & Funnels
for: Agencies, Business Owners
description: Pulls converting user demographics from GA4: age, gender, device, geography, and new versus returning. Identifies the segments that convert best. Translates directly into targeting recommendations for Google Ads (bid modifiers by device, location, age) and Meta Ads (audience targeting refinements).
trigger: "Analyse audience demographics — who converts best"
---

# GA4 Audience Insights — Who Is Actually Buying From You

Pulls converting user demographics from GA4: age, gender, device, geography, and new versus returning. Identifies the segments that convert best. Translates directly into targeting recommendations for Google Ads (bid modifiers by device, location, age) and Meta Ads (audience targeting refinements).

## How to use
Say: "Analyse audience demographics — who converts best"