---
name: google-ads-bid-optimisation
display_name: Google Ads Bid Optimisation — Raise Winners, Lower Losers, Pause the Rest
category: Google Ads — Bids & Budgets
for: Agencies, Business Owners
description: Analyses all keyword bids against CPA or ROAS targets. Calculates exact bid adjustments: which keywords deserve more budget because they are profitable, which need to be reduced because they are too expensive, and which should be paused because no bid level will make them work.
trigger: "Optimise all keyword bids for [account]"
---

# Google Ads Bid Optimisation — Raise Winners, Lower Losers, Pause the Rest

Analyses all keyword bids against CPA or ROAS targets. Calculates exact bid adjustments: which keywords deserve more budget because they are profitable, which need to be reduced because they are too expensive, and which should be paused because no bid level will make them work.

## How to use
Say: "Optimise all keyword bids for [account]"