---
name: google-ads-dayparting
display_name: Google Ads Ad Schedule Optimisation — Run Ads When They Work, Pause When They Do Not
category: Google Ads — Bids & Budgets
for: Agencies, Business Owners
description: Analyses performance by hour of day and day of week. Identifies peak conversion windows where bids should be increased and dead zones where ad spend can be reduced or paused entirely. Calculates the monthly wasted spend from running ads during consistently low-performing hours.
trigger: "Analyse performance by time of day and recommend ad schedule adjustments"
---

# Google Ads Ad Schedule Optimisation — Run Ads When They Work, Pause When They Do Not

Analyses performance by hour of day and day of week. Identifies peak conversion windows where bids should be increased and dead zones where ad spend can be reduced or paused entirely. Calculates the monthly wasted spend from running ads during consistently low-performing hours.

## How to use
Say: "Analyse performance by time of day and recommend ad schedule adjustments"