---
name: google-ads-device-bid-adjustments
display_name: Google Ads Device Bid Adjustments — Pay the Right Amount for Mobile vs Desktop
category: Google Ads — Bids & Budgets
for: Agencies, Business Owners
description: Compares conversion rates and CPA across desktop, mobile, and tablet. Mobile typically converts at lower rates — if you are paying the same CPC for mobile and desktop clicks you are overpaying for mobile. Recommends exact bid modifier percentages for each device per campaign.
trigger: "Analyse device performance and recommend bid adjustments"
---

# Google Ads Device Bid Adjustments — Pay the Right Amount for Mobile vs Desktop

Compares conversion rates and CPA across desktop, mobile, and tablet. Mobile typically converts at lower rates — if you are paying the same CPC for mobile and desktop clicks you are overpaying for mobile. Recommends exact bid modifier percentages for each device per campaign.

## How to use
Say: "Analyse device performance and recommend bid adjustments"