---
name: google-ads-target-cpa-roas-calibration
display_name: Google Ads Target CPA and ROAS Calibration — Set Realistic Smart Bidding Targets
category: Google Ads — Bids & Budgets
for: Agencies, Business Owners
description: Reviews current Target CPA and Target ROAS settings against actual account performance. Targets set too aggressively cause smart bidding to restrict delivery and miss auctions. Targets set too loosely waste budget. Calculates the correct target for each campaign based on recent data.
trigger: "Are our Target CPA and ROAS settings correct for each campaign"
---

# Google Ads Target CPA and ROAS Calibration — Set Realistic Smart Bidding Targets

Reviews current Target CPA and Target ROAS settings against actual account performance. Targets set too aggressively cause smart bidding to restrict delivery and miss auctions. Targets set too loosely waste budget. Calculates the correct target for each campaign based on recent data.

## How to use
Say: "Are our Target CPA and ROAS settings correct for each campaign"