---
name: google-ads-brand-vs-nonbrand
display_name: Google Ads Brand vs Non-Brand Analysis — Know Your True Customer Acquisition Cost
category: Google Ads — Keywords
for: Agencies, Business Owners
description: Splits all keyword performance into brand and non-brand segments. Brand keywords convert cheaply but mostly reach people already looking for you. Non-brand keywords reach new customers but cost more. Shows the true cost of acquiring a new customer and justifies brand campaign budget.
trigger: "Split performance by brand vs non-brand keywords"
---

# Google Ads Brand vs Non-Brand Analysis — Know Your True Customer Acquisition Cost

Splits all keyword performance into brand and non-brand segments. Brand keywords convert cheaply but mostly reach people already looking for you. Non-brand keywords reach new customers but cost more. Shows the true cost of acquiring a new customer and justifies brand campaign budget.

## How to use
Say: "Split performance by brand vs non-brand keywords"