---
name: google-ads-competitor-keywords
display_name: Google Ads Competitor Keyword Strategy — Target Your Competitors Searches
category: Google Ads — Keywords
for: Agencies, Business Owners
description: Builds a conquest keyword strategy targeting competitor brand names and category terms. Identifies which competitors are worth targeting, what keywords to bid on, how to write ads that legally reference competitors without using their trademarks in copy, and what bid strategy to use.
trigger: "Build a competitor keyword strategy for [account]"
---

# Google Ads Competitor Keyword Strategy — Target Your Competitors Searches

Builds a conquest keyword strategy targeting competitor brand names and category terms. Identifies which competitors are worth targeting, what keywords to bid on, how to write ads that legally reference competitors without using their trademarks in copy, and what bid strategy to use.

## How to use
Say: "Build a competitor keyword strategy for [account]"