---
name: google-ads-keyword-optimisation
display_name: Google Ads Keyword Optimisation — Which Keywords to Scale, Fix, or Pause
category: Google Ads — Keywords
for: Agencies, Business Owners
description: Analyses all keyword performance over the past 14 days. Segments into Stars (profitable, scale), Workers (on target, maintain), Drains (over target, reduce), and Dead Weight (no results, pause). Gives exact bid change recommendations for every keyword that needs adjusting.
trigger: "Optimise keywords for [campaign/account]"
---

# Google Ads Keyword Optimisation — Which Keywords to Scale, Fix, or Pause

Analyses all keyword performance over the past 14 days. Segments into Stars (profitable, scale), Workers (on target, maintain), Drains (over target, reduce), and Dead Weight (no results, pause). Gives exact bid change recommendations for every keyword that needs adjusting.

## How to use
Say: "Optimise keywords for [campaign/account]"