---
name: google-ads-match-type-review
display_name: Google Ads Match Type Strategy — Stop Broad Match From Eating Your Budget
category: Google Ads — Keywords
for: Agencies, Business Owners
description: Reviews match type distribution across all campaigns. Compares CTR, conversion rate, and CPA by match type. Identifies broad match keywords pulling in irrelevant searches, and exact match keywords too narrow to capture volume. Recommends specific match type changes per keyword.
trigger: "Review our match type strategy"
---

# Google Ads Match Type Strategy — Stop Broad Match From Eating Your Budget

Reviews match type distribution across all campaigns. Compares CTR, conversion rate, and CPA by match type. Identifies broad match keywords pulling in irrelevant searches, and exact match keywords too narrow to capture volume. Recommends specific match type changes per keyword.

## How to use
Say: "Review our match type strategy"