---
name: google-ads-seasonal-keywords
display_name: Google Ads Seasonal Keyword Planning — Be Ready Before the Peak Hits
category: Google Ads — Keywords
for: Agencies, Business Owners
description: Plans keyword expansion and bid strategy for seasonal peaks: Black Friday, Christmas, summer sales, back-to-school, or any industry-specific period. Identifies seasonal keywords to add, when to start increasing bids, how much budget to reserve, and when to scale back after the peak.
trigger: "Plan keywords for [seasonal period] for [client]"
---

# Google Ads Seasonal Keyword Planning — Be Ready Before the Peak Hits

Plans keyword expansion and bid strategy for seasonal peaks: Black Friday, Christmas, summer sales, back-to-school, or any industry-specific period. Identifies seasonal keywords to add, when to start increasing bids, how much budget to reserve, and when to scale back after the peak.

## How to use
Say: "Plan keywords for [seasonal period] for [client]"