---
name: google-ads-negative-conflict-check
display_name: Google Ads Negative Conflict Check — Make Sure Negatives Are Not Blocking Good Keywords
category: Google Ads — Negative Keywords
for: Agencies, Business Owners
description: Cross-references all negative keywords against active keyword lists. Finds negatives that are accidentally blocking good keywords from serving — a common and invisible cause of low impression share. Run after every large negative upload or when impression share drops unexpectedly.
trigger: "Check if our negatives are blocking any keywords they should not"
---

# Google Ads Negative Conflict Check — Make Sure Negatives Are Not Blocking Good Keywords

Cross-references all negative keywords against active keyword lists. Finds negatives that are accidentally blocking good keywords from serving — a common and invisible cause of low impression share. Run after every large negative upload or when impression share drops unexpectedly.

## How to use
Say: "Check if our negatives are blocking any keywords they should not"