---
name: google-ads-impression-share-report
display_name: Google Ads Impression Share Report — How Much of the Market Are You Capturing
category: Google Ads — Reporting
for: Agencies, Business Owners
description: Analyses impression share across all campaigns. Shows what percentage of available searches you are appearing for, how much you are losing to budget limitations, and how much you are losing to quality and rank issues. Distinguishes between problems that need more budget versus problems that need better optimisation.
trigger: "Analyse impression share across campaigns"
---

# Google Ads Impression Share Report — How Much of the Market Are You Capturing

Analyses impression share across all campaigns. Shows what percentage of available searches you are appearing for, how much you are losing to budget limitations, and how much you are losing to quality and rank issues. Distinguishes between problems that need more budget versus problems that need better optimisation.

## How to use
Say: "Analyse impression share across campaigns"