---
name: google-ads-new-client-audit
display_name: Google Ads New Client Onboarding Audit — Everything You Need to Know About a New Account
category: Google Ads — Reporting
for: Agencies
description: The first audit to run when taking over a new Google Ads account. Covers account history, structure, historical performance trends, critical issues to fix immediately, quick wins to show results fast, and a 30-60-90 day action plan. Includes a section on what the previous agency missed.
trigger: "Run new client onboarding audit for [client name]"
---

# Google Ads New Client Onboarding Audit — Everything You Need to Know About a New Account

The first audit to run when taking over a new Google Ads account. Covers account history, structure, historical performance trends, critical issues to fix immediately, quick wins to show results fast, and a 30-60-90 day action plan. Includes a section on what the previous agency missed.

## How to use
Say: "Run new client onboarding audit for [client name]"