---
name: google-ads-roas-by-campaign
display_name: Google Ads ROAS Analysis — Which Campaigns Make Money and Which Lose It
category: Google Ads — Reporting
for: Agencies, Business Owners
description: Calculates return on ad spend for every campaign. Segments by campaign type. Identifies campaigns below break-even, campaigns hitting target, and campaigns outperforming that should receive more budget. Trends ROAS over 30, 60, and 90 days to show trajectory.
trigger: "Analyse ROAS across all campaigns"
---

# Google Ads ROAS Analysis — Which Campaigns Make Money and Which Lose It

Calculates return on ad spend for every campaign. Segments by campaign type. Identifies campaigns below break-even, campaigns hitting target, and campaigns outperforming that should receive more budget. Trends ROAS over 30, 60, and 90 days to show trajectory.

## How to use
Say: "Analyse ROAS across all campaigns"