---
name: meta-ads-audience-performance
display_name: Meta Ads Audience Performance Report — Find Your Best and Worst Audiences
category: Meta Ads — Audiences & Creative
for: Agencies, Business Owners
description: Breaks down all ad set performance by audience type. Ranks audiences by CPA and ROAS. Identifies audiences to scale (strong results, room to grow), audiences to pause (poor performance consistently), and new lookalike seeds to build from top converters. Feeds directly into audience strategy decisions.
trigger: "Analyse which audiences are performing best and worst"
---

# Meta Ads Audience Performance Report — Find Your Best and Worst Audiences

Breaks down all ad set performance by audience type. Ranks audiences by CPA and ROAS. Identifies audiences to scale (strong results, room to grow), audiences to pause (poor performance consistently), and new lookalike seeds to build from top converters. Feeds directly into audience strategy decisions.

## How to use
Say: "Analyse which audiences are performing best and worst"