---
name: meta-ads-retargeting-setup
display_name: Meta Ads Retargeting Setup — Re-Engage Everyone Who Did Not Convert Yet
category: Meta Ads — Audiences & Creative
for: Agencies, Business Owners
description: Designs a retargeting system for warm audiences. Sets up cart abandoner retargeting for eCommerce (highest ROAS in any Meta account) and lead form non-submitter retargeting for lead gen. Recommends messaging strategy for each retargeting segment, frequency caps, and time window settings.
trigger: "Set up retargeting campaigns for [account]"
---

# Meta Ads Retargeting Setup — Re-Engage Everyone Who Did Not Convert Yet

Designs a retargeting system for warm audiences. Sets up cart abandoner retargeting for eCommerce (highest ROAS in any Meta account) and lead form non-submitter retargeting for lead gen. Recommends messaging strategy for each retargeting segment, frequency caps, and time window settings.

## How to use
Say: "Set up retargeting campaigns for [account]"
