---
name: meta-ads-pixel-audit
display_name: Meta Ads Pixel Audit — Make Sure Your Tracking Is Accurate
category: Meta Ads — Audits & Setup
for: Agencies, Business Owners
description: Verifies every pixel event is firing correctly. Checks PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase events for eCommerce. Checks Lead and CompleteRegistration for lead gen. Identifies duplicate firing (inflated counts), missing events, Conversions API setup for iOS 14+ tracking, and event match quality.
trigger: "Audit our Meta Pixel — is it set up correctly"
---

# Meta Ads Pixel Audit — Make Sure Your Tracking Is Accurate

Verifies every pixel event is firing correctly. Checks PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase events for eCommerce. Checks Lead and CompleteRegistration for lead gen. Identifies duplicate firing (inflated counts), missing events, Conversions API setup for iOS 14+ tracking, and event match quality.

## How to use
Say: "Audit our Meta Pixel — is it set up correctly"