---
name: monthly-audience-refresh
display_name: Monthly Audience Refresh — Update Targeting Before It Goes Stale
category: Monthly Workflows
for: Agencies
description: Reviews all custom audiences for staleness, size, and performance. Customer list audiences need regular refreshing. Website visitor audiences need checking for pixel health. Lookalike audiences built from old seed data gradually lose effectiveness. Recommends which audiences to retire, which to rebuild, and which new lookalikes to create from last month's best converters.
trigger: "Run the monthly audience refresh for [client]"
---

# Monthly Audience Refresh — Update Targeting Before It Goes Stale

Reviews all custom audiences for staleness, size, and performance. Customer list audiences need regular refreshing. Website visitor audiences need checking for pixel health. Lookalike audiences built from old seed data gradually lose effectiveness. Recommends which audiences to retire, which to rebuild, and which new lookalikes to create from last month's best converters.

## How to use
Say: "Run the monthly audience refresh for [client]"