---
name: weekly-ad-optimisation
display_name: Weekly Ad Optimisation — Pause Losers, Scale Winners, Brief New Creative
category: Weekly Workflows
for: Agencies, Business Owners
description: Reviews every active ad across Google and Meta. On Google: RSA asset performance ratings, low-CTR ads, missing extensions. On Meta: frequency per ad set, CTR trends, CPA trends, ads to pause. For every ad flagged for replacement, generates a complete creative brief with format, angle, message, and visual direction based on what has been working.
trigger: "Run the weekly ad optimisation for [client]"
---

# Weekly Ad Optimisation — Pause Losers, Scale Winners, Brief New Creative

Reviews every active ad across Google and Meta. On Google: RSA asset performance ratings, low-CTR ads, missing extensions. On Meta: frequency per ad set, CTR trends, CPA trends, ads to pause. For every ad flagged for replacement, generates a complete creative brief with format, angle, message, and visual direction based on what has been working.

## How to use
Say: "Run the weekly ad optimisation for [client]"