---
name: weekly-bid-optimisation
display_name: Weekly Bid Optimisation — Which Keywords Get More Budget and Which Get Less
category: Weekly Workflows
for: Agencies, Business Owners
description: Analyses all keyword performance over 14 days and segments into tiers: scale (profitable and limited by budget), maintain (on target), reduce (over target), and pause (consistently poor). Calculates exact bid changes for every keyword that needs adjusting, using the target CPA or ROAS as the decision anchor.
trigger: "Run the weekly bid optimisation for [client]"
---

# Weekly Bid Optimisation — Which Keywords Get More Budget and Which Get Less

Analyses all keyword performance over 14 days and segments into tiers: scale (profitable and limited by budget), maintain (on target), reduce (over target), and pause (consistently poor). Calculates exact bid changes for every keyword that needs adjusting, using the target CPA or ROAS as the decision anchor.

## How to use
Say: "Run the weekly bid optimisation for [client]"