Google Tag Manager
64 MCP tools available for Google Tag Manager.
gtm_audit_container— Tag Manager tool. Full container health audit — counts tags/triggers/variables, finds unused/paused tags, chec...gtm_build_constant_variable— Tag Manager tool. Create a Constant Variable in GTM. Args: account_id: The GTM account ID. container_id: The G...gtm_build_conversion_linker_tag— Tag Manager tool. Create a Conversion Linker tag in GTM (required for Google Ads conversion tracking). Args: a...gtm_build_custom_event_trigger— Tag Manager tool. Create a Custom Event trigger in GTM that fires on a specific dataLayer event. Args: account...gtm_build_custom_html_tag— Tag Manager tool. Create a Custom HTML tag in GTM. Args: account_id: The GTM account ID. container_id: The GTM...gtm_build_custom_javascript_variable— Tag Manager tool. Create a Custom JavaScript Variable in GTM. Args: account_id: The GTM account ID. container_...gtm_build_datalayer_variable— Tag Manager tool. Create a Data Layer Variable in GTM. Args: account_id: The GTM account ID. container_id: The...gtm_build_facebook_pixel_tag— Tag Manager tool. Create a Facebook/Meta Pixel tag in GTM. Args: account_id: The GTM account ID. container_id:...gtm_build_form_submit_trigger— Tag Manager tool. Create a Form Submission trigger in GTM. Optionally filter by page URL or form ID. Args: acc...gtm_build_ga4_config_tag— Tag Manager tool. Create a GA4 Configuration tag in a GTM workspace. Args: account_id: The GTM account ID. con...gtm_build_ga4_event_tag— Tag Manager tool. Create a GA4 Event tag in a GTM workspace. Args: account_id: The GTM account ID. container_i...gtm_build_google_ads_conversion_tag— Tag Manager tool. Create a Google Ads Conversion Tracking tag in a GTM workspace. Args: account_id: The GTM ac...gtm_build_google_ads_remarketing_tag— Tag Manager tool. Create a Google Ads Remarketing tag in a GTM workspace. Args: account_id: The GTM account ID...gtm_build_link_click_trigger— Tag Manager tool. Create a Link Click trigger in GTM. Optionally filter by clicked URL. Args: account_id: The ...gtm_build_linkedin_insight_tag— Tag Manager tool. Create a LinkedIn Insight Tag in GTM. Args: account_id: The GTM account ID. container_id: Th...gtm_build_microsoft_clarity_tag— Tag Manager tool. Create a Microsoft Clarity tag in GTM. Args: account_id: The GTM account ID. container_id: T...gtm_build_pageview_trigger— Tag Manager tool. Create a Pageview trigger in GTM. Optionally filter by URL. Args: account_id: The GTM accoun...gtm_build_scroll_depth_trigger— Tag Manager tool. Create a Scroll Depth trigger in GTM that fires at specific scroll percentages. Args: accoun...gtm_build_tiktok_pixel_tag— Tag Manager tool. Create a TikTok Pixel tag in GTM. Args: account_id: The GTM account ID. container_id: The GT...gtm_build_url_variable— Tag Manager tool. Create a URL Variable in GTM that extracts a part of the page URL. Args: account_id: The GTM...gtm_create_container— Tag Manager tool. Create a new GTM container in an account. Args: account_id: The GTM account ID. name: Displa...gtm_create_folder— Tag Manager tool. Create a new folder in a GTM workspace for organizing tags/triggers/variables. Args: account...gtm_create_tag— Tag Manager tool. Create a new tag in a GTM workspace. Args: account_id: The GTM account ID. container_id: The...gtm_create_trigger— Tag Manager tool. Create a new trigger in a GTM workspace. Args: account_id: The GTM account ID. container_id:...gtm_create_variable— Tag Manager tool. Create a new variable in a GTM workspace. Args: account_id: The GTM account ID. container_id...gtm_create_version_from_workspace— Tag Manager tool. Create a new container version from a workspace (snapshot the workspace). Args: account_id: ...gtm_create_workspace— Tag Manager tool. Create a new workspace in a GTM container. Args: account_id: The GTM account ID. container_i...gtm_delete_tag— Tag Manager tool. Delete a tag from a GTM workspace. Args: account_id: The GTM account ID. container_id: The G...gtm_delete_trigger— Tag Manager tool. Delete a trigger from a GTM workspace. Args: account_id: The GTM account ID. container_id: T...gtm_delete_variable— Tag Manager tool. Delete a variable from a GTM workspace. Args: account_id: The GTM account ID. container_id: ...gtm_disable_builtin_variable— Tag Manager tool. Disable a built-in variable in a GTM workspace. Args: account_id: The GTM account ID. contai...gtm_enable_builtin_variable— Tag Manager tool. Enable one or more built-in variables in a GTM workspace. Common types: PAGE_URL, PAGE_PATH,...gtm_find_paused_tags— Tag Manager tool. Find all paused tags in a GTM workspace. Args: account_id: The GTM account ID. container_id:...gtm_find_tags_by_type— Tag Manager tool. Find all tags of a specific type in a GTM workspace. Common types: googtag (GA4 Config), gaa...gtm_find_unused_tags— Tag Manager tool. Find tags in a GTM workspace that have no firing triggers assigned. Args: account_id: The GT...gtm_get_account— Tag Manager tool. Get details of a specific GTM account. Args: account_id: The GTM account ID.gtm_get_container— Tag Manager tool. Get details of a specific GTM container. Args: account_id: The GTM account ID. container_id:...gtm_get_container_snippet— Tag Manager tool. Get the GTM installation snippet for a container (the script tag to paste on your site). Arg...gtm_get_live_version— Tag Manager tool. Get the currently published (live) version of a GTM container. Args: account_id: The GTM acc...gtm_get_tag— Tag Manager tool. Get full details of a specific GTM tag. Args: account_id: The GTM account ID. container_id: ...gtm_get_trigger— Tag Manager tool. Get full details of a specific GTM trigger. Args: account_id: The GTM account ID. container_...gtm_get_variable— Tag Manager tool. Get full details of a specific GTM variable. Args: account_id: The GTM account ID. container...gtm_get_workspace— Tag Manager tool. Get details of a specific GTM workspace. Args: account_id: The GTM account ID. container_id:...gtm_get_workspace_status— Tag Manager tool. Get the status of a workspace — shows changed entities (tags, triggers, variables). Args: ac...gtm_list_accounts— Tag Manager tool. List all Google Tag Manager accounts accessible to the authenticated user.gtm_list_builtin_variables— Tag Manager tool. List all enabled built-in variables in a GTM workspace (e.g. Click URL, Page Path). Args: ac...gtm_list_containers— Tag Manager tool. List all containers in a GTM account. Args: account_id: The GTM account ID.gtm_list_folder_entities— Tag Manager tool. List all tags, triggers, and variables inside a specific GTM folder. Args: account_id: The G...gtm_list_folders— Tag Manager tool. List all folders in a GTM workspace. Args: account_id: The GTM account ID. container_id: The...gtm_list_tags— Tag Manager tool. List all tags in a GTM workspace. Args: account_id: The GTM account ID. container_id: The GT...gtm_list_triggers— Tag Manager tool. List all triggers in a GTM workspace. Args: account_id: The GTM account ID. container_id: Th...gtm_list_variables— Tag Manager tool. List all user-defined variables in a GTM workspace. Args: account_id: The GTM account ID. co...gtm_list_versions— Tag Manager tool. List all container versions for a GTM container. Args: account_id: The GTM account ID. conta...gtm_list_workspaces— Tag Manager tool. List all workspaces in a GTM container. Args: account_id: The GTM account ID. container_id: ...gtm_pause_tag— Tag Manager tool. Pause a GTM tag so it stops firing without deleting it. Args: account_id: The GTM account ID...gtm_publish_workspace_now— Tag Manager tool. Publish a GTM workspace immediately — creates a version and publishes it live. Args: account...gtm_rollback_to_version— Tag Manager tool. Roll back a GTM container to a specific published version. Args: account_id: The GTM account...gtm_setup_ga4_basic— Tag Manager tool. One-shot: Set up GA4 basic tracking in GTM. Creates: All Pages pageview trigger + GA4 Config...gtm_setup_google_ads_conversion— Tag Manager tool. One-shot: Set up Google Ads conversion tracking in GTM. Creates: Thank-you page URL trigger ...gtm_sync_workspace— Tag Manager tool. Sync a workspace with the latest container version. Shows merge conflicts if any. Args: acco...gtm_unpause_tag— Tag Manager tool. Resume a paused GTM tag so it starts firing again. Args: account_id: The GTM account ID. con...gtm_update_tag— Tag Manager tool. Update an existing GTM tag. Args: account_id: The GTM account ID. container_id: The GTM cont...gtm_update_trigger— Tag Manager tool. Update an existing GTM trigger. Args: account_id: The GTM account ID. container_id: The GTM ...gtm_update_variable— Tag Manager tool. Update an existing GTM variable. Args: account_id: The GTM account ID. container_id: The GTM...
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