Google Tag Manager / API Reference
gtm_build_ga4_event_tag
Tool tool. Create a GA4 Event tag in a GTM workspace. Args: account_id: The GTM account ID. container_id: The GTM container ID. workspace_id: The GTM workspace ID. event_name: GA4 event name (e.g. 'generate_lead', 'purchase'). config_tag_name: Name of the existing GA4 Config tag to reference. firing_trigger_ids: JSON array of trigger IDs. tag_name: Optional custom tag name. event_parameters: JSON array of {name, value} objects for event parameters. send_ecommerce: Whether to send ecommerce dataLayer data with this event.
This is a write tool: it builds ga4 event tag in your Google Tag Manager account. Claude asks you to confirm before it runs.
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You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Build ga4 event tag in my Google Tag Manager account for [container id], [workspace id], [event name].
It takes 6 required and 3 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
account_id | string | Yes | Account Id |
container_id | string | Yes | Container Id |
workspace_id | string | Yes | Workspace Id |
event_name | string | Yes | Event Name |
config_tag_name | string | Yes | Config Tag Name |
firing_trigger_ids | string | Yes | Firing Trigger Ids |
tag_name | string | No | Tag Name |
event_parameters | string | No | Event Parameters |
send_ecommerce | boolean | No | Send Ecommerce |
Related Google Tag Manager tools
gtm_build_ga4_config_taggtm_build_constant_variablegtm_build_conversion_linker_taggtm_build_custom_event_triggergtm_build_custom_html_taggtm_build_custom_javascript_variable
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