Google Tag Manager / API Reference

`gtm_build_ga4_event_tag`

Tag Manager tool. Create a GA4 Event tag in a GTM workspace. Args: account_id: The GTM account ID. container_id: The GTM container ID. workspace_id: The GTM workspace ID. event_name: GA4 event name (e.g. 'generate_lead', 'purchase'). config_tag_name: Name of the existing GA4 Config tag to reference. firing_trigger_ids: JSON array of trigger IDs. tag_name: Optional custom tag name. event_parameters: JSON array of {name, value} objects for event parameters. send_ecommerce: Whether to send ecommerce dataLayer data with this event.

This is a write tool: it builds ga4 event tag in your Google Tag Manager account. Claude asks you to confirm before it runs.

Ask Claude

You do not call this tool yourself. Ask for the outcome and the client picks the tool:

Build ga4 event tag in my Google Tag Manager account for [container id], [workspace id], [event name].

It takes 6 required and 3 optional parameters.

Parameters

Parameter	Type	Required	Description
`account_id`	string	Yes	Account Id
`container_id`	string	Yes	Container Id
`workspace_id`	string	Yes	Workspace Id
`event_name`	string	Yes	Event Name
`config_tag_name`	string	Yes	Config Tag Name
`firing_trigger_ids`	string	Yes	Firing Trigger Ids
`tag_name`	string	No	Tag Name
`event_parameters`	string	No	Event Parameters
`send_ecommerce`	boolean	No	Send Ecommerce

Related Google Tag Manager tools

gtm_build_ga4_config_tag
gtm_build_constant_variable
gtm_build_conversion_linker_tag
gtm_build_custom_event_trigger
gtm_build_custom_html_tag
gtm_build_custom_javascript_variable

Before you can call it

This tool needs a connected Google Tag Manager account. The Google Tag Manager connect guide covers how to authorize it and what it unlocks, and the quickstart gets a client talking to the server in about five minutes.

Start free — 30 tool calls a month

No card required. Connect Google Ads, Meta Ads, GA4 or Search Console and ask Claude for the outcome — it picks the tool.