Google Tag Manager / API Reference

`gtm_create_tag`

Tag Manager tool. Create a new tag in a GTM workspace. Args: account_id: The GTM account ID. container_id: The GTM container ID. workspace_id: The GTM workspace ID. tag_body: JSON string with the tag definition. Must include 'name', 'type', and optionally 'parameter', 'firingTriggerId'.

This is a write tool: it creates tag in your Google Tag Manager account. Claude asks you to confirm before it runs.

Ask Claude

You do not call this tool yourself. Ask for the outcome and the client picks the tool:

Create tag in my Google Tag Manager account for [container id], [workspace id], [tag body].

It takes 4 required and 0 optional parameters.

Parameters

Parameter	Type	Required	Description
`account_id`	string	Yes	Account Id
`container_id`	string	Yes	Container Id
`workspace_id`	string	Yes	Workspace Id
`tag_body`	string	Yes	Tag Body

Related Google Tag Manager tools

gtm_create_container
gtm_create_folder
gtm_create_trigger
gtm_create_variable
gtm_create_version_from_workspace
gtm_create_workspace

Before you can call it

This tool needs a connected Google Tag Manager account. The Google Tag Manager connect guide covers how to authorize it and what it unlocks, and the quickstart gets a client talking to the server in about five minutes.

Start free — 30 tool calls a month

No card required. Connect Google Ads, Meta Ads, GA4 or Search Console and ask Claude for the outcome — it picks the tool.