Google Merchant Center / API Reference
merchant_get_business_identity
Merchant Center tool. Get business identity attributes shown to shoppers (small business, women-owned, ...). Args: account_id: Merchant Center account id.
This is a read-only tool: it returns merchant get business identity for your Google Merchant Center account. It changes nothing.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Merchant get business identity in my Google Merchant Center account.
It takes 1 required and 0 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
account_id | string | Yes | Account Id |
Related Google Merchant Center tools
merchant_get_business_infomerchant_get_accountmerchant_get_account_servicemerchant_get_autofeed_settingsmerchant_get_automatic_improvementsmerchant_get_checkout_settings
Before you can call it
This tool needs a connected Google Merchant Center account. The Google Merchant Center connect guide covers how to authorize it and what it unlocks, and the quickstart gets a client talking to the server in about five minutes.
Start free — 30 tool calls a month
No card required. Connect Google Ads, Meta Ads, GA4 or Search Console and ask Claude for the outcome — it picks the tool.