Google Merchant Center / API Reference
merchant_insert_product
Merchant Center tool. Create or replace a product (writes a productInput to an API data source). If data_source is blank, the first API data source matching the language and feed label is used, and one is created if there is none. A product needs an identifier: gtin, or brand + mpn. Changes take a few minutes to show in merchant_get_product. Args: account_id: Merchant Center account id. offer_id: Your SKU -- unique per product. title: Product title. link: Product page URL on the verified homepage domain. image_link: Main image URL. price: Price as a number, e.g. '19.99'. currency: ISO currency, e.g. 'USD', 'ILS'. availability: IN_STOCK, OUT_OF_STOCK, PREORDER or BACKORDER. Default IN_STOCK. condition: NEW, REFURBISHED or USED. Default NEW. description: Product description. brand: Brand. gtin: GTIN / barcode. mpn: Manufacturer part number. content_language: Two-letter language. Default 'en'. feed_label: Feed label, usually the target country. Default 'US'. data_source: Data source id; blank to find or create an API data source. extra_attributes: JSON object of further productAttributes, e.g. '{"salePrice": {"amountMicros": "15990000", "currencyCode": "USD"}, "color": "red"}'.
This is a read-only tool: it returns merchant insert product for your Google Merchant Center account. It changes nothing.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Merchant insert product in my Google Merchant Center account for [offer id], [title], [link].
It takes 7 required and 10 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
account_id | string | Yes | Account Id |
offer_id | string | Yes | Offer Id |
title | string | Yes | Title |
link | string | Yes | Link |
image_link | string | Yes | Image Link |
price | string | Yes | Price |
currency | string | Yes | Currency |
availability | string | No | Availability |
condition | string | No | Condition |
description | string | No | Description |
brand | string | No | Brand |
gtin | string | No | Gtin |
mpn | string | No | Mpn |
content_language | string | No | Content Language |
feed_label | string | No | Feed Label |
data_source | string | No | Data Source |
extra_attributes | string | No | Extra Attributes |
Related Google Merchant Center tools
merchant_insert_local_inventorymerchant_insert_promotionmerchant_insert_regional_inventory
Before you can call it
This tool needs a connected Google Merchant Center account. The Google Merchant Center connect guide covers how to authorize it and what it unlocks, and the quickstart gets a client talking to the server in about five minutes.
Start free — 30 tool calls a month
No card required. Connect Google Ads, Meta Ads, GA4 or Search Console and ask Claude for the outcome — it picks the tool.