API Reference

Meta Ads / API Reference

meta_ads_create_lead_form

Create a lead form on a connected Facebook Page. Requires page_id, name, and privacy_policy_url. questions may be a JSON string or JSON array. If page_id is unknown, call meta_ads_find_page or meta_ads_pages first. For complete lead ads, prefer meta_ads_create_lead_form_and_paused_ad.

This is a write tool: it creates lead form in your Meta Ads account. Claude asks you to confirm before it runs.

Ask Claude

You do not call this tool yourself. Ask for the outcome and the client picks the tool:

Create lead form in my Meta Ads account.

It takes 0 required and 13 optional parameters.

Parameters

ParameterTypeRequiredDescription
page_idstringNoPage Id
namestringNoName
privacy_policy_urlstringNoPrivacy Policy Url
standard_fields_csvstringNoStandard Fields Csv
questionsanyNoQuestions
thank_you_messagestringNoThank You Message
localestringNoLocale
follow_up_action_urlstringNoFollow Up Action Url
context_card_titlestringNoContext Card Title
context_card_contentstringNoContext Card Content
page_access_tokenstringNoPage Access Token
thank_you_button_typestringNoThank You Button Type
thank_you_button_textstringNoThank You Button Text

Related Meta Ads tools

Before you can call it

This tool needs a connected Meta Ads account. The Meta Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.

Workflows that use this

Rather than calling tools one at a time, these skills run a whole procedure against the same account:

Start using MCP Ads