Meta Ads - Audiences & Creative
6 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Audience and creative skills deal with the two levers that matter most on Meta: who sees the ad and whether they are tired of it. The creative fatigue detector is a weekly job, usually Monday, because frequency climbs and performance falls faster on Meta than on search. The audience overlap detector runs when CPMs rise without a market reason, or whenever new ad sets are added to an account that already has many. Creative testing and refresh skills run before a new batch of ads goes live and again a couple of weeks later to pick winners. Agencies, in-house social teams and eCommerce owners who make their own creative all use these. The Meta ad account must be connected through MCP Ads; for competitor-informed creative work, the Meta Ad Library tools need no extra connection. Claude reads ad performance with frequency, ad set performance, audience definitions, creative details and delivery insights, then applies the skill's thresholds. The output for fatigue is a list of ads to refresh, pause or replace, each with the frequency and the performance trend that triggered it. For audiences it is a map of which ad sets overlap and a consolidation or exclusion plan. For creative it is a brief: hooks, angles and formats to test next, grounded in what has already worked in the account.
Breaks down all ad set performance by audience type. Ranks audiences by CPA and ROAS. Identifies audiences to scale (strong results, room to grow), audiences to pause (poor performance consistently), and new lookalike seeds to build from top converters. Feeds directly into audience strategy decisions.
For: Agencies, Business Owners
Analyse which audiences are performing best and worst
Designs a complete audience strategy for the Meta Ads account. Defines cold audiences (interest targeting, lookalikes), warm audiences (website visitors, video viewers, page engagers), and hot audiences (cart abandoners, purchasers, lead form submitters). Recommends audience sizes, exclusions, and budget split.
For: Agencies, Business Owners
Build an audience strategy for [business/account]
Generates a complete creative brief for new Meta ads. Based on what has worked best in the account, defines the format (image, video, carousel, reel), hook (first 3 seconds or first line), key message, offer, call to action, visual direction, and target audience. Ready to hand directly to a designer or copywriter.
For: Agencies, Business Owners
Write a creative brief for new Meta ads for [campaign]
Builds lookalike audiences based on the best seed data available: recent purchasers, highest-value customers, qualified leads, or video viewers. Recommends which seed to use for each goal, which percentage to target (1% for precision, 2-5% for volume), and how to layer with interest targeting for new accounts with small seed audiences.
For: Agencies, Business Owners
Build lookalike audiences for [account]
Breaks down performance by placement: Facebook Feed, Instagram Feed, Stories, Reels, Marketplace, Audience Network, and Messenger. Identifies which placements convert for this specific account and which consistently underperform and should be excluded. Recommends Advantage+ versus manual placement selection.
For: Agencies, Business Owners
Analyse performance by placement across Meta campaigns
Designs a retargeting system for warm audiences. Sets up cart abandoner retargeting for eCommerce (highest ROAS in any Meta account) and lead form non-submitter retargeting for lead gen. Recommends messaging strategy for each retargeting segment, frequency caps, and time window settings.
For: Agencies, Business Owners
Set up retargeting campaigns for [account]
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
Download all 6 skills in this category
These skills call the meta-ads MCP tools. See the connect guide to link the account first.
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Frequently asked questions
What frequency counts as fatigue?
The skills use a threshold that depends on the campaign objective and audience size, and always pair it with a performance drop, so a high-frequency ad that still converts is not flagged.
Can Claude generate the replacement images?
Yes, the creative tools in MCP Ads can generate ad images from a brief. The skills produce the brief first so you can adjust the angle before anything is rendered.