Meta Ads - Audits & Setup
6 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Meta Ads audit and setup skills are for the moment you inherit a Facebook and Instagram account and need to know what is really going on inside it, or when you are about to launch and want to be sure the pixel, the events and the campaign structure are right before money starts moving. Agencies run the account audit in the first week with a new client and the pre-launch checks before any new campaign goes live. Business owners run the audit when results have quietly drifted and the ad account has become a pile of duplicated campaigns. The Meta ad account needs to be connected through MCP Ads, ideally with the pixel and the Business Manager included so Claude can check event setup and account access rather than just performance. The procedure covers account diagnostics, campaign and ad set structure, pixel events and match quality, audience setup, budget guardrails and the change history, and compares each against the skill's checklist. The output is a findings report with each issue placed in the account (which campaign, which ad set), a note on why it matters, and the fix, ordered by how much it affects spend. Setup skills return a build plan: campaign objective, ad set structure, budgets and the audiences to create, which Claude can then create in a paused state for you to review.
Comprehensive audit of the entire Meta Ads account. Reviews campaign structure and objective alignment, audience overlap between ad sets, creative fatigue, pixel health, budget distribution, placement performance, and demographic insights. Delivers a health score per area and a prioritised fix list.
For: Agencies, Business Owners
Run a full Meta Ads audit for [account]
Identifies ad sets targeting the same people, causing internal auction competition that inflates CPMs. Maps which ad sets overlap and estimates the CPM inflation cost. Recommends exclusion lists to add to each ad set to eliminate overlap without losing reach.
For: Agencies, Business Owners
Check for audience overlap in Meta campaigns
Checks frequency across all active ad sets. Flags ads hitting the warning zone (frequency above 2.5) and the danger zone (above 3.5 — performance typically drops sharply here). Shows CTR and CPA trends to confirm fatigue. Generates replacement creative briefs for every fatigued ad.
For: Agencies, Business Owners
Check for creative fatigue across all Meta campaigns
Reviews whether campaigns cover the full marketing funnel: awareness at the top, consideration in the middle, and conversion at the bottom. Identifies funnel gaps (usually missing retargeting), budget imbalances across stages, and audiences falling through without being retargeted.
For: Agencies, Business Owners
Audit our Meta Ads funnel structure
A step-by-step setup guide for a new Meta Ads account or someone advertising for the first time. Covers Business Manager setup, pixel installation, campaign objective selection, audience targeting options, ad format specifications, budget settings, and campaign launch checklist. Prevents the most common setup mistakes.
For: Business Owners
Help me set up my first Meta Ads campaign for [business]
Verifies every pixel event is firing correctly. Checks PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase events for eCommerce. Checks Lead and CompleteRegistration for lead gen. Identifies duplicate firing (inflated counts), missing events, Conversions API setup for iOS 14+ tracking, and event match quality.
For: Agencies, Business Owners
Audit our Meta Pixel — is it set up correctly
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
Download all 6 skills in this category
These skills call the meta-ads MCP tools. See the connect guide to link the account first.
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Frequently asked questions
Does the audit check the pixel and conversion events?
Yes. With the pixel accessible, Claude reads recent event counts and match quality and reports whether the events the campaigns optimise for are actually being received.
Can Claude build the campaign structure it recommends?
It can create campaigns, ad sets and audiences in a paused state after you approve the plan, so you review everything in Ads Manager before anything runs.