Skills library

Meta Ads - Reporting

4 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.

Meta Ads Budget Pacing - Are Facebook Campaigns Spending at the Right Rate

Checks spend rate across all Meta campaigns and ad sets against monthly budget targets. Identifies campaigns pacing to overspend (will exceed budget) or underspend (will leave budget unspent). Recommends daily budget adjustments to correct pacing by end of month.

For: Agencies, Business Owners

Check Meta Ads budget pacing

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Meta Ads Monthly Report - A Full Month of Facebook and Instagram Results

Comprehensive monthly Meta Ads report. Month-over-month performance comparison, creative performance analysis, audience insights, frequency health, budget utilisation, what worked, what did not, and strategic recommendations for next month. Written in plain English for clients who do not speak marketing jargon.

For: Agencies

Generate monthly Meta Ads report for [client] for [month]

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Meta Ads Weekly Report - Facebook and Instagram Performance This Week

Generates a complete weekly Meta Ads report. Compares this week to last week across reach, impressions, frequency, clicks, CTR, conversions, CPA, ROAS, and spend. Highlights best and worst performing ads, flags creative fatigue, reviews budget pacing, and outlines next week's plan.

For: Agencies, Business Owners

Generate weekly Meta Ads report for [account]

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Meta vs Google Attribution - Which Platform Is Really Driving Your Sales

Reconciles the attribution overlap between Meta Ads and Google Ads. Both platforms claim credit for the same conversions using their own attribution windows. Uses GA4 as the truth source to calculate each platform's real contribution. Often reveals that one platform is significantly more or less effective than its own dashboard suggests.

For: Agencies, Business Owners

Compare Meta and Google Ads attribution — where are sales really coming from

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Run these skills

Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.

Download all 4 skills in this category

These skills call the meta-ads MCP tools. See the connect guide to link the account first.

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