Meta Ads / API Reference
meta_ads_send_whatsapp_message
Meta Ads tool. Send a WhatsApp message via Meta WhatsApp Business Cloud API. Requires a WhatsApp Business Account (WABA) with messaging permissions. For outbound messages to new contacts, use template_name (pre-approved templates only). Free-form text only works within 24h customer service window. Args: phone_number_id: WhatsApp Business phone number ID from WABA (required). to: Recipient phone number with country code, e.g. '972501234567' (required). message_type: 'text' or 'template'. Default 'text'. text: Message text for text type messages. template_name: Approved template name for template messages. template_language: Template language code. Default 'he' (Hebrew). template_components: JSON array of template components for dynamic values. access_token: WhatsApp System User access token. Required — different from Meta Ads token.
This is a write tool: it sends whatsapp message in your Meta Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Send whatsapp message in my Meta Ads account for [phone number id], [to].
It takes 2 required and 6 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
phone_number_id | string | Yes | Phone Number Id |
to | string | Yes | To |
message_type | string | No | Message Type |
text | string | No | Text |
template_name | string | No | Template Name |
template_language | string | No | Template Language |
template_components | string | No | Template Components |
access_token | string | No | Access Token |
Related Meta Ads tools
meta_ads_send_server_eventmeta_ads_ab_test_resultsmeta_ads_account_change_historymeta_ads_account_diagnosticsmeta_ads_account_spending_limitmeta_ads_ad
Before you can call it
This tool needs a connected Meta Ads account. The Meta Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: