Google Ads / API Reference
gads_add_ad_group_negative_keyword
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Add a negative keyword to an ad group (excludes matching queries).
This is a write tool: it adds ad group negative keyword in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Add ad group negative keyword in my Google Ads account for [ad group id], [text], [match type].
It takes 3 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
ad_group_id | string | Yes | Ad Group Id |
text | string | Yes | Text |
match_type | string | Yes | Match Type |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_add_ad_group_negative_placementgads_add_ad_group_negative_topicgads_add_ad_group_age_rangegads_add_ad_group_carriergads_add_ad_group_gendergads_add_ad_group_income_range
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: