Google Ads Audits, Ad Copy & Reporting Skills
23 skills Claude can run against your live accounts through MCP Ads. Everything that reviews a Google Ads account and reports on it: the full audit and its focused checks (wasted spend, conversion tracking, Quality Score, Performance Max, Shopping), ad and asset reviews with an RSA builder, and the weekly, monthly and year-over-year reports.
Google Ads - Audits & Health
The audit and health skills are the ones a campaign manager reaches for when a Google Ads account is new to them or when something feels off and nobody can say what. Agencies run the full account audit in the first week with a new client and again each quarter; the lighter health check is a two-minute morning routine, run before the client is at their desk. Business owners who manage their own account tend to run an audit once and then keep the health check and the budget pacing check on a weekly rhythm. You need the Google Ads account connected through MCP Ads and, for the tracking checks, ideally the matching GA4 property, so Claude can confirm that the conversions the account reports actually arrive in analytics. Each skill is a written procedure: Claude pulls the account overview, campaign performance, quality scores, conversion actions, recommendations and change history, then works through the checklist in order rather than skimming. What comes back is a findings document, not a dashboard: a prioritised list of what is wrong, why it matters in money terms, which campaign or ad group it lives in, and the exact change to make. Nothing in the account is changed unless you approve it. Most people paste the fix list straight into their task tracker or the client update.
Run when taking on a new client or doing a quarterly review. Checks every part of the Google Ads account: campaign structure, wasted spend, quality scores, bidding strategy, conversion tracking, ad copy quality, and negative keywords. Delivers a prioritised fix list with estimated impact of each change.
For: Agencies, Business Owners
Run a full Google Ads audit for [account]
Reviews every active ad for performance. Finds ads with below-average CTR, RSA assets rated Low, ad groups with only one active ad, and missing calls to action. Identifies the copy patterns working best and applies them to rewrites for the worst performers.
For: Agencies, Business Owners
Audit all our ad copy and suggest improvements
Checks every campaign's spend rate against its monthly budget. Calculates whether you will overspend, underspend, or hit target by month end. Flags campaigns exhausting budget too early and campaigns under-delivering. Gives exact daily budget adjustments to get back on track.
For: Agencies, Business Owners
Check budget pacing for all campaigns
Uses auction insights data to map the competitive landscape. Ranks competitors by how often they appear against you, how often they outrank you, and where they are pulling ahead. Identifies competitors retreating (opportunity to take their traffic) and new threats entering. Gives strategic bid recommendations.
For: Agencies, Business Owners
Analyse my competitors in Google Ads
Verifies every conversion action is set up correctly and firing consistently. Checks for duplicate conversion counting, broken events, missing GA4 integration, auto-tagging status, and attribution model. Bad tracking means bad decisions — this makes sure the data is clean.
For: Agencies, Business Owners
Audit our conversion tracking setup
Performance Max campaigns give very little visibility. This skill opens them up. Reviews asset group performance ratings, checks audience signals, flags PMax cannibalising Search campaigns, and reviews product listing structure for eCommerce. Tells you exactly what to fix.
For: Agencies, Business Owners
Audit our Performance Max campaigns
Low Quality Scores mean you pay more per click than competitors for the same position. Pulls every keyword's Quality Score, breaks down the three components, finds the worst offenders, and gives specific rewrite instructions. A QS improvement from 4 to 8 can cut CPCs by up to 50%.
For: Agencies, Business Owners
Audit quality scores for [account] and tell me how to fix them
Reviews Google Shopping campaigns and merchant feed health. Checks for disapproved products, low-performing product groups, bidding by product category, and ROAS by product. Also checks Shopping vs Performance Max overlap to prevent budget waste.
For: eCommerce, Agencies
Audit our Google Shopping campaigns
Reviews every campaign's bidding strategy against its conversion data. Identifies campaigns on smart bidding without enough conversions to work properly, campaigns stuck in learning mode, and Target CPA or ROAS targets set too aggressively to win auctions. Recommends what to change.
For: Agencies, Business Owners
Audit our bidding strategies
Finds every euro being wasted in Google Ads. Identifies keywords spending money with zero conversions, irrelevant search terms triggering ads, and campaigns burning budget with no return. Calculates exact monthly waste and gives specific actions to stop it.
For: Agencies, Business Owners
Find all wasted spend in [account]
Google Ads - Ads & Creative
The ads and creative skills look at what people actually see: responsive search ad headlines and descriptions, asset performance ratings, ad strength, and which combinations win. Agencies run the ad copy audit monthly, or whenever click-through rate slips and the keywords have not changed. Copywriters and account managers use the rewrite skills when they need fresh variations that keep the patterns already proven in the account rather than starting from a blank page. Business owners running their own ads tend to run these once a quarter. The Google Ads account needs to be connected through MCP Ads; Claude reads ad performance, RSA asset reports and the count of assets per ad, plus the search terms that trigger each ad group so the new copy matches real queries. The procedure identifies ads below the account average, assets rated Low, ad groups running a single ad, and missing calls to action, and then looks for the headline patterns behind the best performers, such as a price, a location, or a specific guarantee. The output is a review table per ad group followed by rewrite suggestions in the exact format Google needs: headlines under thirty characters, descriptions under ninety, with a note on which headlines to pin. Claude can create or update the ads for you, but only after you have read and approved the copy.
Reviews all ad assets (extensions) currently set up in the account. Checks for missing sitelinks, callouts, structured snippets, call extensions, lead forms, image extensions, and promotion extensions. Each missing asset type reduces the ad's size and click-through rate. Gives setup instructions for each gap.
For: Agencies, Business Owners
Audit our ad extensions and tell me what we are missing
Designs a structured ad copy test for an ad group or campaign. Defines a clear hypothesis, control ad, test variable, success metric, and minimum runtime needed for statistical significance. Prevents the common mistake of changing multiple variables at once and being unable to know what worked.
For: Agencies, Business Owners
Set up an ad copy A/B test for [campaign]
Reviews Display and YouTube campaign creative performance. Checks image ad sizes and specifications, responsive display ad asset ratings, video ad performance by length and format, and audience targeting alignment with creative messaging. Identifies underperforming creatives to replace.
For: Agencies, Business Owners
Audit our Display and YouTube ad creative
Checks whether the keywords, ad copy, and landing page content are all aligned. Mismatches between what an ad promises and what the landing page delivers are the most common cause of low Quality Scores and high bounce rates. Reviews each ad group's destination URL for relevance and conversion readiness.
For: Everyone
Check if our ads and landing pages are properly matched
Writes complete Responsive Search Ads for a campaign or ad group. Generates 15 headlines and 4 descriptions following Google best practices: keyword inclusion, benefit-led copy, specific numbers, strong calls to action, and variety of lengths. Pins critical messages to specific positions where needed.
For: Everyone
Write RSA ads for [product/service/campaign]
Google Ads - Reporting
Reporting skills turn raw Google Ads data into the document a client or a manager actually reads. The weekly report runs on Monday morning and covers last week against the week before; the monthly report runs on the first working day of the month with month-over-month and year-over-year comparisons; the year-over-year and brand versus non-brand analyses are quarterly or on-demand when a client asks whether the account is really growing or whether the brand campaign is earning its keep. Agencies producing reports for many clients are the main users, but in-house marketers use the same skills to prepare the update for their own leadership. Connect the Google Ads account through MCP Ads; connecting GA4 as well lets Claude reconcile platform-reported conversions with what analytics saw, which is the number most clients trust. Claude reads campaign performance for both periods, conversion performance by action, device and geo breakdowns, and the change history, so the report can explain movements rather than just list them. The output is a written report in sections: headline numbers with changes, what worked, what did not, what changed in the account, and planned actions for the coming period. It is plain prose and tables you can paste into a document, an email or a slide, with the commentary already written in a client-appropriate tone.
Analyses all campaigns together and recommends where to increase and decrease investment. Calculates which campaigns have room to profitably scale and which are hitting diminishing returns. Models the projected impact of moving budget between campaigns. Produces a complete reallocation plan.
For: Agencies, Business Owners
Optimise budget allocation across all Google Ads campaigns
Analyses impression share across all campaigns. Shows what percentage of available searches you are appearing for, how much you are losing to budget limitations, and how much you are losing to quality and rank issues. Distinguishes between problems that need more budget versus problems that need better optimisation.
For: Agencies, Business Owners
Analyse impression share across campaigns
Generates a comprehensive monthly Google Ads report. Compares this month to last month and the same month last year. Covers all KPIs, campaign performance breakdown, keyword highlights, budget utilisation, work completed, and strategic recommendations for next month. Written in plain English for clients.
For: Agencies
Generate monthly Google Ads report for [client] for [month]
The first audit to run when taking over a new Google Ads account. Covers account history, structure, historical performance trends, critical issues to fix immediately, quick wins to show results fast, and a 30-60-90 day action plan. Includes a section on what the previous agency missed.
For: Agencies
Run new client onboarding audit for [client name]
Pulls all current Google Ads recommendations and grades each one: apply now, review first, or ignore. Flags recommendations that Google pushes heavily but that often hurt performance (like enabling auto-apply or broadening keywords without a strong negative list). Saves time while preventing Google from making harmful changes.
For: Agencies, Business Owners
Review Google recommendations — which should we apply
Calculates return on ad spend for every campaign. Segments by campaign type. Identifies campaigns below break-even, campaigns hitting target, and campaigns outperforming that should receive more budget. Trends ROAS over 30, 60, and 90 days to show trajectory.
For: Agencies, Business Owners
Analyse ROAS across all campaigns
Generates a complete weekly Google Ads performance report comparing this week to last week. Covers spend, clicks, impressions, CTR, conversions, conversion rate, CPA, and ROAS per campaign. Highlights wins, flags concerns, lists optimisations made, and outlines the plan for next week.
For: Agencies, Business Owners
Generate weekly Google Ads report for [account]
Compares this year to the same period last year, removing the seasonal distortion that makes month-over-month comparisons misleading. Shows which metrics are genuinely improving versus which are declining once seasonality is accounted for. Essential for annual reviews and growth conversations.
For: Agencies, Business Owners
Compare Google Ads performance year over year
Run these skills
Download a skill or a whole set above, or copy a trigger phrase into Claude once the MCP Ads connector is connected. Claude reads the procedure, pulls live data and works through the steps; nothing changes in an account until you approve it.
These skills call the google-ads MCP tools. See the connect guide to link the account first.
Other skill collections
16 skills
Google Ads Bids & Budgets Skills6 skills
Meta Ads Skills: Audits, Audiences, Creative & Reporting16 skills
SEO Skills: Technical Audits, Content & Rankings12 skills
Google Analytics 4 Skills: Traffic, Funnels, Ecommerce & Leads16 skills
Daily, Weekly & Monthly Campaigner Routines17 skills
Agency Skills: Client Setup, Reporting & Management12 skills
B2C Campaign Skills: Launch, Ecommerce & Lead Generation19 skills
Frequently asked questions
Will the audit change anything in my Google Ads account?
No. Audit skills only read data. Every recommended change is listed for you to approve; the skills that make changes (pausing keywords, adding negatives) are separate and ask before each write.
How much history does Claude need for a useful audit?
Ninety days is the default and is enough to separate real patterns from noise. Accounts with under a few hundred clicks a month get a shorter, more cautious report that says where the data is too thin to judge.
Will Claude write ad copy that breaks Google Ads policy?
The rewrite skills check for common policy issues such as excessive capitalisation, unsupported superlatives and trademark use in headlines, and flag anything borderline for you to decide on before it is written to the account.
Can it test the new ads against the old ones?
Yes. The skills leave the original ad live, add the new one alongside it, and the comparison tools report both after a couple of weeks so you can pause the loser.
Can the report be branded or formatted for my agency?
The skill produces structured text and tables. Ask Claude to follow your template or tone, or pair it with the document skills to output a Word or PowerPoint file with your headings.
Which conversion numbers does the report use, Google Ads or GA4?
By default the Google Ads figures, clearly labelled. With GA4 connected the report adds the analytics figure alongside and explains any gap so the client sees both.