Google Ads - Negative Keywords
6 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Generates a sector-specific negative keyword list for your industry. Legal, real estate, finance, SaaS, eCommerce, healthcare, education, automotive, home services, hospitality, and more all have known wasted-spend patterns. This blocks them from day one with the right match types.
For: Everyone
Generate a negative keyword list for [industry]
Reviews all existing negatives for completeness, accuracy, conflicts, and freshness. Finds missing negative categories still letting irrelevant traffic through, outdated negatives that no longer apply, and over-aggressive negatives blocking good traffic. Gives a completeness score and a priority fix list.
For: Agencies, Business Owners
Audit our negative keywords — are we blocking enough irrelevant terms
Cross-references all negative keywords against active keyword lists. Finds negatives that are accidentally blocking good keywords from serving — a common and invisible cause of low impression share. Run after every large negative upload or when impression share drops unexpectedly.
For: Agencies, Business Owners
Check if our negatives are blocking any keywords they should not
Builds a comprehensive negative keyword list tailored to your industry. Covers all common wasted-spend patterns: job seekers, DIY intent, wrong product variants, informational searches, student research, and competitor exclusions where relevant. Prevents obvious waste before it happens.
For: Everyone
Build a negative keyword list for [industry/business]
Paste in a list of irrelevant search terms from the search terms report and this skill converts them into properly formatted negative keywords at the right match type and the right campaign level. Saves manual formatting time and prevents match type errors when adding negatives.
For: Agencies, Business Owners
Convert these search terms into negatives: [paste list]
Builds shared negative keyword lists and applies them across multiple campaigns. Instead of adding the same negatives to every campaign manually, one shared list covers all of them. Recommends the right list structure for the account and which campaigns each list should apply to.
For: Agencies
Set up shared negative keyword lists for our account
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
Download all 6 skills in this category
These skills call the google-ads MCP tools. See the connect guide to link the account first.