Ad Platforms

Google Ads

Google Ads is the deepest integration MCP Ads ships: 755 tools covering Search, Display, Video, Demand Gen and Performance Max, plus keywords, budgets, bidding and conversion tracking.

What you can do

The read surface covers everything you would normally open the interface for. The write surface is narrower and deliberate.

Audit account structure, wasted spend, search terms and quality signals
Research keywords with real cost and competition data rather than estimates
Launch Search and Performance Max campaigns, and manage ad groups and assets
Add negative keywords individually or through shared lists
Adjust budgets and bidding strategies, and reallocate by ROAS
Read conversion tracking configuration and diagnose why conversions are missing

Connect the account

Google Ads uses the standard Google OAuth screen. You approve it once and can revoke it at any time from your Google account or the MCP Ads dashboard.

Authorise Google
Approve the Google OAuth consent screen. Choose the Google identity that already has access to the ad account — picking the wrong one is the most common reason an account does not appear afterwards.
Confirm the accounts
The dashboard lists every customer ID the connection can reach, including accounts under a manager (MCC).

Ask for something real

A first query that exercises the connection end to end.

Try this first

Give me an account overview for my Google Ads account,
then show the ten search terms that spent the most
without converting last month.

Representative tools

Generated from the live server registry. These are real tool names Claude can call today; the full list is in the reference.

gads_account_overviewgads_ad_performancegads_adgroup_performancegads_add_ad_group_keywordgads_add_keywords_to_shared_listgads_asset_report

Safety on this platform

Note

New campaigns are created paused by default, so a misread instruction cannot start spending. Deleting campaigns and removing budgets outright are not exposed as tools at all.

Go further

All 755 tools

Every Google Ads tool with its parameters.

Audit skills

10 ready-to-run account audit and health-check workflows.

Keyword skills

10 workflows for research, expansion and match-type strategy.

Common questions

Does this work with a manager (MCC) account?

Yes. If the Google identity you authorise has manager access, every customer ID under it becomes reachable, and you tell Claude which account you mean in the request.

Why can Claude not see one of my accounts?

Almost always because the Google identity you authorised does not have access to it. Check access on the Google Ads side, then reconnect choosing the right identity.

Can Claude change my budgets?

Yes, when you ask for that specific outcome. Budget changes are a write action, so they happen in response to an explicit request rather than as a side effect of a report.

Does it support Performance Max?

Yes, including asset group management and the reporting that PMax exposes through the API. PMax deliberately hides some placement-level detail, and no integration can surface what Google does not return.

Go deeper on Google Ads

All 755 Google Ads tools

Every tool Claude can call on this platform, with its parameters.

Google Ads - Audits & Health

10 ready-to-run workflows.

Google Ads - Keywords

10 ready-to-run workflows.

Google Ads - Negative Keywords

6 ready-to-run workflows.

Ready to connect?

Start free, connect the platforms you use, and run your first workflow from Claude in minutes.

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