Google Ads - Bids & Budgets
6 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Analyses all keyword bids against CPA or ROAS targets. Calculates exact bid adjustments: which keywords deserve more budget because they are profitable, which need to be reduced because they are too expensive, and which should be paused because no bid level will make them work.
For: Agencies, Business Owners
Optimise all keyword bids for [account]
Analyses performance across all campaigns and recommends specific budget moves. Takes money from campaigns with poor return and insufficient traffic capacity, and moves it to campaigns that are profitable but limited by budget. Shows projected impact of each reallocation.
For: Agencies, Business Owners
Recommend how to reallocate budget across campaigns
Analyses performance by hour of day and day of week. Identifies peak conversion windows where bids should be increased and dead zones where ad spend can be reduced or paused entirely. Calculates the monthly wasted spend from running ads during consistently low-performing hours.
For: Agencies, Business Owners
Analyse performance by time of day and recommend ad schedule adjustments
Compares conversion rates and CPA across desktop, mobile, and tablet. Mobile typically converts at lower rates — if you are paying the same CPC for mobile and desktop clicks you are overpaying for mobile. Recommends exact bid modifier percentages for each device per campaign.
For: Agencies, Business Owners
Analyse device performance and recommend bid adjustments
Pulls performance by country, region, city, and postcode. Ranks locations by conversion rate and CPA. Identifies locations wasting budget with no conversions to exclude, and high-performing locations that deserve increased bids. Gives a complete location bid modifier schedule.
For: Agencies, Business Owners
Analyse performance by location and recommend bid adjustments
Reviews current Target CPA and Target ROAS settings against actual account performance. Targets set too aggressively cause smart bidding to restrict delivery and miss auctions. Targets set too loosely waste budget. Calculates the correct target for each campaign based on recent data.
For: Agencies, Business Owners
Are our Target CPA and ROAS settings correct for each campaign
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
Download all 6 skills in this category
These skills call the google-ads MCP tools. See the connect guide to link the account first.