Google Ads - Keywords
10 skills Claude can run against your live accounts through MCP Ads. Each one lists who it is for and the phrase that triggers it.
Splits all keyword performance into brand and non-brand segments. Brand keywords convert cheaply but mostly reach people already looking for you. Non-brand keywords reach new customers but cost more. Shows the true cost of acquiring a new customer and justifies brand campaign budget.
For: Agencies, Business Owners
Split performance by brand vs non-brand keywords
Builds a conquest keyword strategy targeting competitor brand names and category terms. Identifies which competitors are worth targeting, what keywords to bid on, how to write ads that legally reference competitors without using their trademarks in copy, and what bid strategy to use.
For: Agencies, Business Owners
Build a competitor keyword strategy for [account]
Finds keywords appearing across multiple campaigns that cause your own ads to compete against each other in the same auction. Internal competition inflates CPCs and wastes budget. Identifies conflicts, calculates the cost, and gives campaign-level negative keyword solutions.
For: Agencies, Business Owners
Find keyword cannibalization issues
Takes a keyword list and monthly budget and forecasts expected impressions, clicks, conversions, CPA, and ROAS. Gives three scenarios: conservative, realistic, and optimistic. Useful for new client proposals and setting expectations before a campaign launches.
For: Agencies, Business Owners
Forecast performance for [keyword list] with [budget] per month
Analyses all keyword performance over the past 14 days. Segments into Stars (profitable, scale), Workers (on target, maintain), Drains (over target, reduce), and Dead Weight (no results, pause). Gives exact bid change recommendations for every keyword that needs adjusting.
For: Agencies, Business Owners
Optimise keywords for [campaign/account]
Generates a full keyword list for a new campaign or expansion. Groups keywords by intent (informational, commercial, transactional) and by theme for proper ad group structure. Recommends match types per keyword, estimates competition and suggested bids, and outputs an upload-ready list.
For: Everyone
Research keywords for [product/service] campaign
Identifies high-intent long-tail keywords (3-5+ words) not yet in the account. Long-tail keywords typically have 40-70% lower CPCs than broad head terms while converting better because the intent is more specific. Groups opportunities by theme and builds new ad group structures.
For: Agencies, Business Owners
Find long-tail keyword opportunities
Reviews match type distribution across all campaigns. Compares CTR, conversion rate, and CPA by match type. Identifies broad match keywords pulling in irrelevant searches, and exact match keywords too narrow to capture volume. Recommends specific match type changes per keyword.
For: Agencies, Business Owners
Review our match type strategy
Pulls the full search terms report and classifies every query. Identifies converting search terms not yet added as keywords, high-spend irrelevant terms to add as negatives, and match type adjustments needed. The highest-ROI weekly task in any Google Ads account — fully automated.
For: Agencies, Business Owners
Mine search terms and tell me what to add as keywords and what to block
Plans keyword expansion and bid strategy for seasonal peaks: Black Friday, Christmas, summer sales, back-to-school, or any industry-specific period. Identifies seasonal keywords to add, when to start increasing bids, how much budget to reserve, and when to scale back after the peak.
For: Agencies, Business Owners
Plan keywords for [seasonal period] for [client]
Run these skills
Download the whole category as a bundle, or copy a trigger phrase above into Claude once the MCP Ads connector is connected.
Download all 10 skills in this category
These skills call the google-ads MCP tools. See the connect guide to link the account first.