Google Ads / API Reference
gads_add_campaign_negative_keyword
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Add a negative keyword at the campaign level
This is a write tool: it adds campaign negative keyword in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Add campaign negative keyword in my Google Ads account for [campaign id], [text], [match type].
It takes 3 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
campaign_id | string | Yes | Campaign Id |
text | string | Yes | Text |
match_type | string | Yes | Match Type |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_add_campaign_negative_placementgads_add_campaign_carriergads_add_campaign_ip_exclusiongads_add_campaign_location_groupgads_add_campaign_mobile_devicegads_add_campaign_operating_system
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: