Google Ads / API Reference
gads_add_customer_negative_keyword
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Add a customer-level negative keyword (applies account-wide via a shared list approach). Note: Google Ads API does not support account-level negative keywords directly. This creates a shared negative list and attaches it. Use gads_create_shared_negative_list + gads_add_keywords_to_shared_list + gads_attach_shared_list_to_campaign for per-campaign control.
This is a write tool: it adds customer negative keyword in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Add customer negative keyword in my Google Ads account for [keyword text].
It takes 1 required and 2 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
keyword_text | string | Yes | Keyword Text |
match_type | string | No | Match Type |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_add_ad_group_age_rangegads_add_ad_group_carriergads_add_ad_group_gendergads_add_ad_group_income_rangegads_add_ad_group_keywordgads_add_ad_group_mobile_device
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: