Google Ads / API Reference
gads_add_negative_audience_to_campaign
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Add a negative audience (user list exclusion) to a campaign.
This is a write tool: it adds negative audience to campaign in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Add negative audience to campaign in my Google Ads account for [campaign id], [user list resource name].
It takes 2 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
campaign_id | string | Yes | Campaign Id |
user_list_resource_name | string | Yes | User List Resource Name |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_add_negative_audience_to_ad_groupgads_add_negative_keywordsgads_add_ad_group_age_rangegads_add_ad_group_carriergads_add_ad_group_gendergads_add_ad_group_income_range
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: